Fox Factory Vehicles Wins Booth Award at Barrett-Jackson

The first event of the 2026 Barrett-Jackson car auctions in Scottsdale, Arizona, drew over 310 thousand show patrons and created some new, lucky owners of some classic collector vehicles. Scottsdale has been the home of the world-famous car auction since the 1960s, founded by Tom Barrett and Russ Jackson. Its first event in 1971 featured 75 vehicles in the auction, compared to today’s show numbers in the hundreds, from classic cars and trucks to modern collector cars.

During the show, Fox Factory Vehicles showcased its latest upfitted vehicles, ranging from the off-road-dominating Fox Factory Silverado to the new Black Widow F-150 SR810 street truck. This year, Fox Factory Vehicles received an award from Barrett-Jackson for excellence in exhibitor design.

This honorary award is a testament to the craftsmanship and dedication that go into our vehicles, our brand, and the customers who support us. We strive for excellence in everything we build, including how we showcase our hard work.  

The Fox Factory Vehicles booth featured the full range of our vehicle offerings, from lowered trucks to adventure vans. Show attendees got to ask burning questions about the upfitted vehicles while attending the Barrett-Jackson auction and even envision what it would be like to go cross-country in an Outside Van.

Our UTV brand UpfitUTV showcased the XCAPE Polaris Expedition that attracted enthusiasts of all kinds, from seasoned off-road enthusiasts to casual fans.

The legendary Fox Factory Silverado was a real showstopper in a matte green color that set itself apart from the rest of the FFV lineup. This truck is built for anything you want to throw at it, from carving the desert to showing off in the concrete jungle. To learn more about the Fox Factory Truck and build your own, visit our customizer here.

If you’re looking to stand out on the road, then consider checking out our Fox Factory family of brands including lifted and lowered trucks from brands like Black Widow and Rocky Ridge. Use our customizer tool to build it to your liking or shop our vehicles at a dealer near you with our vehicle locator.